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L’Oréal Paris helps define ‘Legally Blonde’ backstory in new streaming partnership

The brand is sponsoring the new “Legally Blonde” prequel series “Elle” and has launched a co-marketing initiative that draws inspiration from social media content. Continue reading →

Sociable: Pinterest introduces Amazon Storefront integration

Qualified creators are now able to add affiliate links to their Pins, making it easier for followers to purchase products straight within the app. Continue reading →

DoorDash’s new AI chatbot lets you place orders using text prompts and photos

The new chatbot, named Ask DoorDash, lets users describe what they want in their own words to search the app, rather than manually browsing through restaurants and stores to fill their cart. Continue reading →

AO on leveraging trust as a ‘growth engine’

AO has recently become the first retailer in the world to surpass 1 million Trustpilot reviews, achieving an impressive 4.9/5 score. According to the brand’s customer director, this milestone is a key driver of differentiation, customer loyalty and business growth in an intensely competitive marketplace. Source Continue reading →

Life sciences leaders harnessing AI to strengthen trust and create better customer experiences

We introduce this year’s CX50 leaders from the life sciences industry and examine how top customer experience specialists are using AI to strengthen the trust, accuracy and enduring partnerships that are vital to this field. Source Continue reading →

Signal orchestration uncovers which accounts are primed to purchase

When your sales team complains that marketing-sourced leads aren’t good enough, are they actually wrong? In many situations, the issue isn’t how many leads you have. It’s the quality of the signals.  Marketing often routes contacts based on isolated activities instead of true account readiness. A rep ends up calling someone who merely glanced at your...