Why Iconic Brands Must First Earn the Right to Evolve
Ferrari’s recent launch of the Luce, its first fully electric four-door car, has triggered exactly the kind of debate you’d expect around a legendary marque. The same thing happened with the Jaguar rebrand, and with many others before it. As I watched the arguments play out, I kept thinking of the TV game show Family Feud. Two clear sides form, each certain they’ve got the...
‘Remove culture and you’re left with an empty brand’: how India is dominating the design scene
Mother Tongue’s Shruti Singhi explores the risks of neutral branding and highlights why authenticity matters. Continue reading →