This Week in Tech: Apple appears ready to back down, and you’re getting less RAM for your money
Marketing Week’s weekly digest of technology stories shaping the marketing industry: covering everything from AI and martech to regulation and public opinion. Source Continue reading →Salesforce advances agentic marketing, taking it from strategy all the way to pipeline
At its Connections conference in Chicago, Salesforce introduced a new suite of agentic marketing tools designed to automate a larger portion of the marketing lifecycle. These tools aim to handle everything from prospect discovery and content creation to campaign launch and ongoing optimization. The news underscores a wider trend in marketing technology: instead of relying...How dismissing it as ‘just SEO’ could end up costing the industry billions
Search has pulled off something remarkable. Just when it should be growing more critical and valuable for clients, much of the industry has talked itself into the sidelines. At the heart of the debate is ownership. Who gets to shape what search becomes next? Who controls the budget? Who gets to explain what it means when search stops being a list of links and turns...Stop Optimizing for Yesterday’s Web: How CMOs Should Really Respond to AI Search, Answer Engines, and Collapsing Referrals
The pattern nobody wants to say out loud Look at those headlines as a single data set, not random news: Referral traffic is shrinking for smaller publishers. Google is testing AI search reports in Search Console. “Answer engine optimization” is now a thing. AI agents and automation are flooding SEO and PPC… and quietly deskilling teams. New rules and scrutiny...