What are Hootsuite’s newest product features? [May 2026]
Track TikTok hashtags, stream OwlyGPT responses live, monitor Threads keywords, invite guest approvers, and run advocacy with a revamped leaderboard — here’s everything Hootsuite released in May. Quick recap of the May updates:Monitor TikTok hashtags and brand-related conversations in ListeningStream OwlyGPT answers in real time from the side panelAdd LinkedIn...Referral Traffic Is Falling for Smaller Publishers: What It Means and How to Respond
Key Takeaways Chartbeat data from more than 2,500 news sites worldwide shows that Google search referrals fell by 33 percent in 2025, with smaller publishers (those under 10,000 daily page views) experiencing traffic drops of up to 60 percent over the past two years. AI platforms now bundle information from many sources into a single response, fueling zero-click behavior...What Does “The Agentic Web” Mean? via @sejournal, @slobodanmanic
Under the agentic web, publishers, developers, and businesses each encounter distinct economic conditions. This article outlines all three scenarios. The post What Is The Agentic Web? originally appeared on Search Engine Journal. Continue reading →What You Shouldn’t Automate With AI: Avoiding the SEO Deskilling Trap
Which marketing activities belong in your automation stack, and which ones should remain firmly in human hands? Your choices now could shape your team’s strengths for the next ten years. The post What Not To Automate With AI: The SEO Deskilling Trap was originally published on Search Engine Journal. Continue reading →On-page content formats that answer engines really prefer [new research]
It feels like every brand is racing to claim its share in the emerging answer engine optimization (AEO) landscape. But what if you could actually get ahead by understanding which on-page content formats AI prefers—backed by real data? I dug into findings from the new HubSpot State of AEO 2026 report and Wix Studio’s AI Search Lab research on the most-cited content types to...