Cisco to lay off nearly 4,000 employees to boost AI investment, announces ‘record quarterly revenue’
This marks Cisco’s most recent round of layoffs in the past few years, even as the company’s chief executive highlights record revenue and ongoing growth. Continue reading →Marketing accountability is about as clear as mud
When finance challenges marketers’ motivation, understanding and discipline (MUD), improving accountability is more achievable by prioritising alignment rather than fixating on ROI. Source Continue reading →Burberry cites marketing as the ‘key driver’ behind its brand revival
Now entering the second year of its brand transformation, the British luxury label says its marketing efforts are still driving the business ahead. Source Continue reading →The confidence layer: Creating reliable data foundations marketers can depend on
In today’s analytics landscape, a large share of your revenue is still buried under a “direct” label or goes completely unattributed. At the May 2026 MarTech Conference, marketing and analytics leaders came together to confront this challenge directly, shifting the focus away from...
KPop Demon Hunters are heading out on tour, and fans want answers
Will it end up more like Gorillaz… or closer to Disney on Ice? Continue reading →