Blog

Coca-Cola Markets So Brilliantly That Hardly Anyone Even Notices

Coca-Cola is the true marketing masterclass we should have been learning from all this time. Continue reading →

Gold House Transforms Its Gala Into a Blueprint for Brand Partnerships

Gold Gala showcased immersive experiences and activations from brands aligned with Gold House’s mission. Continue reading →

Why Certain Brands Opted for Stagecoach Instead of Coachella This Year

Brands such as T-Mobile and American Eagle leveraged the buzz around the country music festival to connect with an expanding niche audience Continue reading →

YouTube’s Brandcast Highlights Creator Partnerships as the Main Focus

Google ad sales head Sean Downey discusses direct deals with creators, curated channel lineups, and why he believes “the future of brand is trust, not social.” Continue reading →

Disney Puts the Super Bowl and Live Events at the Center of Its Upfront Pitch

Disney brought out over 100 celebrities, but its upfront was really dominated by live events and the Big Game. Continue reading →

Through Breeze Airlines Partnership, Archer Roose Looks to Travel to Grow Its Brand

Distribution agreement with Breeze Airways signals a move into travel as a core marketing channel for the Elizabeth Banks-owned canned wine label Continue reading →

TikTok Prepares for an AI-Driven Future, Opening Its Ad Platform to Third-Party Agents

TikTok is ramping up its investment in AI-powered advertising infrastructure—while further reinforcing its walled garden ecosystem. Continue reading →

Jeep Wrangler Celebrates 85 Years With Captain America-Inspired Muscle

The campaign aligns with the 85th anniversaries of both brands as well as America’s upcoming 250th birthday Continue reading →

Before Paramount’s Mega-Merger, WBD Places Its Wager on Agentic Ads

At its upfront pitch to advertisers, the entertainment giant unveiled AI-driven plans to boost targeting and interactivity across its media platforms Continue reading →

Why your brand isn’t appearing in the AI recommendation set

Over the past few years, we’ve been inundated with generative engine optimization (GEO) guidance – from AI citation checklists to signal frameworks and technical playbooks on how to format content for large language models. Most of this GEO advice centers on a single core principle: if you want...