How TurboQuant might speed up the move toward entity-focused SEO
The launch of TurboQuant is set to fundamentally reshape how we approach AI and SEO. Google’s new algorithm will significantly cut computing and energy demands by enabling extreme compression of LLMs and vector search systems. Using one-sixth of the memory and running up to eight times...Heineken encourages US employees to take advantage of volunteer perks and tune in to the World Cup
The brewer is giving soccer fans a chance to discover local volunteer opportunities that coincide with match days and is backing the initiative with a dedicated campaign. Continue reading →Priceline revives its Negotiator to take on skyrocketing travel prices
In fresh ads, William Shatner — who played the part in the 2000s — is shown handing over the baton as the brand targets travelers reconsidering their vacation plans. Continue reading →Medicare’s new payment system is designed for AI—and most of the tech industry doesn’t realize it yet
There is currently no government payment structure to cover an AI agent that supports patients between appointments, follows up with phone calls, arranges housing referrals, or ensures prescriptions are picked up. ACCESS introduces this payment pathway for the first time. Continue reading →From consent to customization: How to properly activate first‑party data
The reality of data activation today is that simply having permission doesn’t automatically give you the right to get personal. In the May 2026 MarTech Conference session, “From Permission to Personalization: Activating first-party data the right way,” moderator Stephanie...A challenger brand goes up against the stacks
Stacks assembled from best-of-breed tools often incur an integration tax and rely on fragile APIs that can cause data loss. Could there be a smarter approach? The post A challenger brand takes on the stacks appeared first on MarTech. Continue reading →