The real change isn’t just faster reporting — it’s a broader surface for asking questions. TL;DR Using AI in data analytics adds a new capability layer: natural language queries, automated analysis, and generative AI on top of your current analytics stack, taking on work that used to...
The pattern nobody’s naming: AI is eating the media layer, not your job
Scan those headlines and a clear pattern emerges:
Google adds AI-powered bidding and demand-led budgeting.
Journey-aware bidding in Google Ads.
OpenAI expands its ads pilot to more countries.
Amazon bets AI can...
The real crisis isn’t AI or algorithms. It’s that you don’t own your attention model.
Scan those headlines and a pattern jumps out:
Google keeps changing how search and bidding work.
Amazon, Google, OpenAI are rolling out AI-driven ad products and “journey-aware” bidding.
Social...
The real pattern in all these headlines
Scan those headlines and one theme jumps out: everything that controls your reach and revenue is becoming:
More AI-driven (Google bidding, OpenAI ads, Amazon AI summaries, social tools)
More opaque (Google algorithm shifts, “journey-aware”...
Inside the Jury Room: Lali Lobzhanidze argues that marketing should be approached more like physics than simple promotion The Drum
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