Campaign Trail: Tecate supports Mexicans returning home
Developed in partnership with LePub Mexico City, “Welcome Back, Paisano” leverages sharp humor to help the brand shift from purpose to tangible action. Continue reading →Where Trade Desk finds ad opportunities after a rough first quarter
The ad-tech company highlighted the emerging opportunity for advertising within AI chatbots and predicted that CMOs will increasingly come to view walled gardens as mere “leftovers.” Continue reading →
When Celebrating a Brand’s History Requires Redefining Its Future
For more than two decades, The Blake Project carried a single identity into the world. It was there when we first opened our doors in 2003. It appeared on our earliest proposals, our first client deliverables, and in our original articulation of a point of view that has never shifted: brand is...
Outbound review: a road trip that’s more delightful than demanding
A charming wilderness sandbox that exhausts its surprises a bit too quickly. Continue reading →