Marketers in Motion: New Hires and Departures at GM, Old Navy, Canva, and Beyond
A weekly digest highlighting the most significant brand leadership moves in the U.S. and around the world. Continue reading →Amazon Data Coming to Netflix Inventory in the UK on May 18
The integration, together with a LinkedIn partnership announced this week, further highlights Amazon’s drive to take the lead in CTV ad buying. Continue reading →Humour in B2B is a bit like hiding medicine in a slice of pizza
Instead of fearing they won’t be seen as credible, B2B marketers should lean into the surge in effectiveness that humour can deliver. Source Continue reading →Pay gap paralysis and standing out by category: Your Marketing Week
Each week we round up the most important stories and share our perspective on what they mean for you and the wider industry. From the deepening pay equality crisis in marketing to Anchor’s ambitious bid to differentiate itself, it’s been a packed few days. Here are my thoughts. Source Continue...
Rising consumer use of AI – and growing fatigue
AI has quickly become a standard part of everyday life for consumers. According to Prophet’s new “2026 AI-Powered Consumer Report,” generative AI usage has surged to 73%, a steep rise from 45% in 2024, underscoring how rapidly these tools have been integrated into daily routines. Yet, at the...Crafting impactful experiences at every stage of the customer journey
At the May 2026 MarTech Conference, a panel of marketing leaders took on a long-standing challenge in the industry: how brands can deliver personalized customer experiences without veering into the realm of “creepy.” During the session, “Winning attention without losing trust: creating...Fresh AI Search Resources, Core Update Gains and Losses – SEO Pulse from @sejournal, @MattGSouthern
Google introduces subscription tags and inline linking within AI Search results. Amsive charts the core update’s biggest winners and losers. Plus, Mueller weighs in on vibe coding and Preferred Sources. The post New AI Search Links, Core Update Winners And Losers – SEO Pulse first appeared...The Agent Runtime Wars Are Underway: Is Your Website Prepared? via @sejournal, @slobodanmanic
The agentic web officially arrived in April. Here’s what Cloudflare, OpenAI, and Sundar Pichai have shared that every web professional should pay attention to. The post The Agent Runtime Wars Have Begun. Is Your Website Ready? was originally published on Search Engine Journal. Continue reading →6 generative engine optimization advantages every marketer needs to know
You’ve watched it happen firsthand, reader. The way buyers find and evaluate brands is evolving faster than most marketing teams can keep up with. The audience isn’t vanishing — it’s shifting to a channel where your brand is either explicitly mentioned in the answer or completely absent. That...