The Entire Purpose Was the Chaos via @sejournal, @pedrodias
GEO vendors are repackaging the same old SEO strategies under a fresh acronym. Ironically, the academic study they reference actually argues the opposite. The post The Whole Point Was The Mess first appeared on Search Engine Journal. Continue reading →Google Expands AI Search With Additional Links and Richer Link Context via @sejournal, @MattGSouthern
Google is enhancing its AI Search experience with new features, including subscription labels, inline links, discussion previews, and link previews on desktop. The post Google Adds More Links & Link Context To AI Search first appeared on Search Engine Journal. Continue reading →Brand Visibility: Boosting Your Presence in the Age of AI
Brand visibility determines whether your business gets discovered or ignored — in search results, on social platforms, and now, in AI-generated responses. It’s one of the most powerful levers a marketing team can pull, yet also one of the most frequently mishandled. Many teams treat visibility...5 research-backed pricing tips from the U.K.’s leading marketing podcast
In 2007, Coulter and Coulter presented two different ads to two randomly selected groups of customers. Both promoted a £10 discount on flights to Turkey. In one ad, the ticket price was £188; in the other, it was a higher £233. Surprisingly, customers felt the cheaper tickets offered worse...How to work with Call assets, lead forms, and Message assets in Google Ads
Watch this video on YouTube Generating high-quality leads from Google Ads often hinges on one surprising element: speed. If prospects have to jump through too many steps to reach you, you’ll lose them quickly. That’s why Google Ads provides a trio of what I refer to as “Contact Us assets.”...
The true approach to using negative keywords in 2026
Negative keywords are no longer just a routine checklist item. By 2026, they’ve become a series of deliberate strategic choices — and the way you handle them influences how the algorithm understands your entire account. If you’re still treating negatives as simple upkeep, you’re missing their...
Godiva’s nostalgic, handcrafted animation honors a hundred years of artistry
You’ll find the narrator’s voice familiar. Continue reading →
The potential and pitfalls of Unity AI’s open beta launch, explained
A robust toolset or workflow for creating ‘AI slop’ games? Continue reading →