The proposal is one element of the “Make IPOs Great Again” initiative, which seeks to ease the perceived “rigidity” in regulations for publicly traded companies, SEC Chair Paul Atkins said Tuesday.
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Sarah Travis outlines two fresh initiatives built for the surge in social commerce and discusses concerns surrounding the phaseout of a previous affiliate program.
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As insole maker Superfeet approaches its 50th anniversary, the company is aiming to expand beyond its core running audience and become a familiar name for a wider range of athletes. Here’s how its CMO and CEO — both former Nike executives — intend to make that happen.
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In general, marketers who have started using AI in their day-to-day workflows are experiencing clear advantages from the technology. However, concerns around trust and the complexity of these tools remain significant obstacles, preventing AI from being more broadly adopted across the marketing...
Most teams rely on dozens of different tools, and many of them don’t plug into their reporting workflows right away. There are always data sources that sit outside the list of native integrations: an internal app your team built, a niche platform used only in your industry, or software from a...
The real shift: from search engine optimization to answer engine optimization
Look at those headlines and you see three big threads converging:
Classic SEO hygiene (backlinks, cannibalization, title tags, keyword clustering).
AI-native workflows (Claude Code, ChatGPT studies, AI...
The real shift: from search engine optimization to answer engine optimization
Look at those headlines and you see the same story on repeat:
Why ChatGPT cites one page over another
The 10-gate AI search pipeline
AI keyword research, content engineering, agentic AI, AI’s trust problem
OpenAI...
The real shift: AI search is becoming a paid-and-organic performance channel
Look at the headlines: AI keyword research, “10-gate AI search pipeline,” why ChatGPT cites one page over another, agentic AI across the funnel, AI’s trust problem, Google’s Meridian GeoX and measurement updates,...