Key takeawaysThe TikTok algorithm in 2026 favors content that fits clearly into specific communities rather than random viral hits. Niche relevance now outweighs sheer reach, so it’s smarter to create videos that strongly connect with focused groups like #BookTok or #SportsOnTikTok instead...
Google CEO Sundar Pichai is minimizing worries about Google Zero, explaining that low-quality clicks are being screened out. The article titled Google CEO Sundar Pichai Downplays Google Zero Concerns was originally published on Search Engine Journal.
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Imagine a single file that can clearly explain to AI systems everything your organization knows and pinpoint exactly where the supporting evidence is stored. That’s the idea behind the EntityMap proposal. The article EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your...
The AEO benefits that matter most to marketing leaders have moved from abstract ideas to concrete, trackable outcomes. As more buyers encounter brands through AI-driven tools like ChatGPT, Google AI Overviews, and Perplexity, the teams prioritizing AEO today are already seeing measurable gains...
The gap between the AI story in the market and what we actually hear from customers is getting bigger. Media outlets, VCs, AI labs, and influencers keep pushing narratives about AI replacing people, ripping out proven software, and chasing token counts as if they’re the ultimate goal. Meanwhile,...
Google is streamlining measurement and audience activation workflows across its ad platforms. New Data Manager API features let advertisers and partners send offline conversion data to multiple Google Marketing Platform destinations and enhance Customer Match using IP-based matching....
Advertisers and developers will soon gain additional tools to streamline campaign management and audience targeting directly within their current DV360 workflows.
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It is remarkable that, even after more than 35 years, many marketers still cling to the flawed funnel model of how advertising works. This is a key reason why genuine, evidence-based brand management must be part of business school curricula. For decades, we’ve understood that relying on the...