Reeses applauds Snickers for ramping up its peanut butter focus
In a playful jab at Reese’s, a new spot features a focus group made up entirely of people named Reese, who evaluate the taste and texture of Snickers Peanut Butter. Continue reading →Hackers seized Instagram accounts by duping Meta’s AI support chatbot into giving them access
Over the weekend, numerous social media users said their Instagram accounts were compromised. Many pointed the finger at Meta’s own support chatbot, accusing it of enabling hackers to seize control of their accounts. Continue reading →ZeroDrift secures $10M to safeguard AI models from their own behavior
A new AI compliance solution acts as a layer between AI models and end users, detecting and substituting any responses that could create compliance issues. Continue reading →Asos’ chief marketer on steering the brand ‘back to growth’
Determined to restore the brand to its former heights, Ben Blake says Asos has a “huge opportunity” to approach marketing in a “much more expansive way”. Source Continue reading →Inside Asda’s mission to ‘redefine’ its social strategy
Asda is revamping its social commerce strategy after a successful run on TikTok Shop, as the supermarket benefits from bringing together paid, organic and influencer activity. Source Continue reading →