Blog

Peer39 Buys Adloox from Scope3 to Strengthen Ad Verification Efforts

Following the acquisition, Peer39 will add brand safety tools within the walled gardens of Meta and Google, positioning the company to compete more directly with DoubleVerify and IAS. Continue reading →

How to Add Digital Screens to Stores Without Annoying Shoppers

A recent Grocery TV report revealed which ad placements shoppers like best. Continue reading →

Pitch Deck: Former Apple Marketer Secures $10M to Expand AI Agents That Analyze Social Video

Megan Duong’s company Plot has completed a follow-on seed round a little more than a year after its original $4 million funding. Continue reading →

Publicis Groupe Brings On Javier Campopiano After His Departure from Omnicom

He is set to become CCO for the Americas and Iberia at Leo Constellation. Continue reading →

McDonald’s Launches Its Biggest-Ever World Cup Campaign Featuring a Lineup of Soccer Legends

McDonald’s has brought together a star-studded lineup of soccer greats from around the world for its most ambitious World Cup campaign to date.  In the lead-up to the 2026 FIFA World Cup, this global marketing effort Continue reading →

Havas Wagers on a Record Label to Redefine How Brands Partner with Music

Havas is making its move into the music industry with the debut of VOLYUM, a record label designed to link up-and-coming artists with brands, with Virgin Music Group signed on as its distribution partner Continue reading →

After Conducting Over 100 Interviews, Mojo Supermarket Has Finally Chosen Its Head of Strategy

After a nine-month search, independent agency Mojo Supermarket has hired Droga5’s Brad Filice as its new head of strategy Continue reading →

From Kitchen Staples to Game Day: How Kraft Heinz Keeps Its Iconic Brands at the Heart of Culture

Kraft Heinz North America CMO Todd Kaplan discusses NFL tailgating, TikTok content, and how algorithms are shaping the future of discovery. Continue reading →

ANA’s Bob Liodice on Media Transparency, AI, and Where Marketing Is Headed

The CEO also offers his perspective on nurturing the next generation of talent and the key priorities marketing leaders should focus on as the industry keeps transforming. Continue reading →

‘Minecraft’ broadens its creator marketing push with a new affiliate program

The Microsoft-owned title is tapping into the fast-rising creator economy to further promote its in-game marketplace. Continue reading →