A Guide to the Expansive New Landscape of Agentic Advertising and Commerce Protocols
As AI agents rapidly spread across the internet, a quickly expanding tangle of protocols—ranging from MCP and A2A to AdCP, UCP, and TAP—is taking shape to govern how bots purchase ads, process payments, and conduct online transactions. Continue reading →Nike, McDonald’s, and Devin Booker Transformed a Sneaker Release into a Desert Scavenger Hunt
To launch Derek Booker’s latest sneaker, Nike, McDonald’s, and Wieden+Kennedy transformed his longtime practice of stashing autographed, unreleased shoes in public places into a full-on scavenger hunt. Continue reading →ADWEEK’s Favorite Selections From Propeller’s Largest-Ever Cannes Guide
Our editors and reporters combed through the expanded list to highlight the gatherings, events, and meetups you’ll want to add to your calendar. Continue reading →Mariana O’Kelly Departs Leo Burnett to Take Creative Helm at DonerColle Partners
Ex-Leo Burnett executive creative director takes on chief creative officer role at newly launched agency Continue reading →Marketers Can’t A/B Test Their Way Out of a Trust Crisis
Here’s the uncomfortable truth no one wants to voice in a marketing meeting: Our problem isn’t weak marketing. Our problem is that customers don’t trust us. And that’s on us Continue reading →How Crocs Transformed ‘Ugly’ Into a Cultural Phenomenon ft. CMO Terence Reilly
On viewing mockery as a chance in the marketplace instead of a danger. Continue reading →The AI Sameness Trap Is Silently Undermining Your SEO Edge via @sejournal, @TaylorDanRW
When machines churn out content for other machines, it becomes a race to the bottom. Here’s how to bring real human thinking back into your process before your brand fades into the background. The post The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage appeared first on...You’re Applying AI At The Execution Layer, But The Real Value Lies In The Judgment Layer via @sejournal, @DuaneForrester
The six-mode taxonomy aligns closely with the distinction between execution-layer tasks and judgment-layer tasks. Today, most practitioners operate primarily in the execution layer. The article You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer was originally published on...The importance of citations in AEO: Why citations now outweigh backlinks for AI-driven visibility
For a long time, the SEO formula was simple: build backlinks, rise in the rankings, win the clicks. But as AI transforms traditional SEO, a new system is deciding which content surfaces — and it isn’t backlinks. It’s citations. In AEO, citations play a very different role than classic...