Brand depth shapes what AI systems recommend
Being cited in AI-generated answers is quickly becoming a standard visibility metric. However, citations alone don’t explain why certain brands repeatedly surface in ChatGPT, Google AI Mode, Perplexity, and other AI-driven search tools. Citations are the visible result, not the mechanism. AI...How to Adapt Your Content for LinkedIn’s Updated Feed Algorithm
Has your LinkedIn reach dropped? Are you aware of the signals LinkedIn’s algorithm now relies on to determine who actually gets your posts in their feed? In this article, you’ll learn how LinkedIn’s revamped feed algorithm is reshaping the visibility of your content. #1: Your Content Strategy...How Chipotle’s revamped rewards program expands the power of its marketing flywheel
Curt Garner, the chain’s chief strategy and technology officer, discusses how the “Summer of Extras” initiative expands and gamifies its rewards program. Continue reading →Pepsi expands food-centered summer of soccer campaign with new ads and activations
The soda giant is continuing its “Soccer Deserves Pepsi” campaign, spotlighting soccer icons such as David Beckham and Memo Ochoa. Continue reading →Why Google’s AI Can’t Even Spell Google (or Much of Anything)
Google is once again making a fool of itself. Continue reading →Early look at new Siri app exposes Apple’s strategy to challenge ChatGPT and beyond
New renders provide a clearer glimpse at Apple’s upcoming AI revamp for iOS 27, showcasing a reimagined Siri experience that includes enhanced AI features and a dedicated standalone Siri app. Continue reading →You’ll gain more insight from a brand’s failures than from its successes
Marketers should stop avoiding uncomfortable case studies, because the most important lessons rarely come from success stories. Source Continue reading →Top B2B companies are twice as likely to have generative AI fully in place
According to McKinsey research, the extent to which brands integrate AI into their operations is the biggest factor separating high-performing B2B companies from those falling behind. Source Continue reading →AI isn’t the most important skill for email marketers
Many marketers fall into the trap of treating AI as a complete strategy. It isn’t. AI is a tool, a catalyst, and in many situations, a helpful assistant. It can speed up your work, fuel brainstorming, and condense complex data. AI platforms can draft campaign copy, propose subject lines,...