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From Channels to Chaperones: How AI Agents Are Quietly Rewriting the Media Plan

The real shift isn’t AI “content” – it’s AI as the new media channel Look past the hype cycles and you’ll see the same pattern across those headlines: OpenAI is preparing conversion-focused ads inside ChatGPT. Google is merging Search, AI agents, and tools “into one.” Ahrefs,...

Hotel Tech-in: The AI concierge elevating human-driven hospitality at a Wyndham resort – Hotel Dive

Hotel Tech-in: How an AI concierge is enhancing human-centered hospitality at a Wyndham resort  Hotel Dive Continue reading →

Opinion: Across the U.S., Big Tech’s AI data centers take priority — and your community is the last to find out – MarketWatch

Opinion: Across the U.S., Big Tech’s AI data centers take priority — and local communities are the last to be informed  MarketWatch Continue reading →

Unilever’s creator-focused marketing strategy steps into the spotlight at the World Cup – Marketing Dive

Unilever’s creator-focused marketing strategy steps into the spotlight at the World Cup  Marketing Dive Continue reading →

Oreo partners with K-pop supergroup BTS for worldwide campaign – Marketing Dive

Oreo partners with K-pop megastars BTS for a worldwide campaign  Marketing Dive Continue reading →

How Blueland Transformed Its Packaging for the Retail Shelf

The eco-conscious brand refreshed its logo and introduced updated colors across its packaging. Continue reading →

OpenAI Brings On ServiceNow CMO Colin Fleming to Head Up Business Marketing Efforts

Fleming says he would have “regretted it if he hadn’t taken the swing.” Continue reading →

Pitch Deck: How Olyzon Won Over Sir Martin Sorrell’s S4S Ventures for Its $10M CTV AI Investment

The startup—which enables advertisers to leverage AI for making CTV buying decisions—is growing its presence in the U.S. as brands demand greater transparency and more robust measurement in streaming. Continue reading →

The Most AI-Literate Candidates Are Being Screened Out Before They Even Get Hired

AI is undeniably taking over genuine tasks, and some jobs will vanish during transitions like this. Yet, loss of roles has never been the main narrative. Continue reading →

Paris Hilton’s 11:11 Media to Premiere a Deepfake Documentary on TikTok

The investigative series from journalist Laurie Segall is a bet that substantial, in-depth reporting can thrive on the short-form platform. Continue reading →