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The 9 Instagram metrics you must monitor in 2026

Instagram offers a metric for almost everything, but many of them won’t actually show you if your strategy is effective. Below are the nine metrics that matter most in 2026, why they’re important, and where to find them. Key takeawaysTracking Instagram metrics lets you better...

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AI referrals make customers more inclined to come back — or to stay away for good

Businesses must be able to rapidly explain why AI suggested their brand, according to Info-Tech Research Group’s Julie Geller. “When that validation isn’t clear, trust erodes quickly.” Continue reading →

Authentic Brands Group names a new CEO, but Jamie Salter isn’t going anywhere

Matt Maddox, who has been serving as president, will assume the role of chief executive and oversee daily operations, while still reporting to Salter. Continue reading →

Marketplace Briefing: What Shein’s Everlane acquisition could signal for its marketplace ambitions

Shein’s reported purchase of Everlane isn’t its first move to strengthen its brand image. In the past few years, it has formed a partnership with Forever 21, bought the U.K. label Missguided and rolled out a third-party marketplace. However, how all of these initiatives will ultimately fit...

Walmart cautions it might need to increase prices because of rising fuel costs

Rising fuel costs stemming from the war with Iran are straining Walmart’s shoppers and its supply chain, and may ultimately force the retailer to increase shelf prices. Continue reading →