Why certain teams ship more quickly with Storyblok
Fresh findings from the latest Storyblok Global Speed-to-Market Benchmark Report highlight the leading causes and financial impact of slow go-to-market (GTM) execution today — with technology constraints sitting at the heart of the issue. In just a few years, the world has shifted into a higher...E.l.f. integrates into ‘Survivor 50’ finale with challenge-inspired ad spots
A series of three vignettes places content creator Delaney Rowe in the ruthless world of the show, where she gains an advantage by using E.l.f. products. Continue reading →Ally targets millennial and Gen Z consumers with a refreshed brand platform
Created in partnership with Anomaly LA, the “Life Today” campaign has the digital bank playfully poking fun at rivals that still rely on traditional brick-and-mortar branches. Continue reading →Google has redesigned its search box for the first time in 25 years — and the change is more important than you might expect.
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On Tuesday, Google will formally retire that paradigm. At its annual I/O developer conference,...M&S strengthens its value offering as its transformation shifts up a gear
Following a cyberattack that resulted in a “year of two halves,” the company is now entering the “reinvesting for growth” stage of its transformation. Source Continue reading →This Week in Tech: The death of traditional search and the return of Google Glass
Marketing Week’s weekly summary of technology news affecting the marketing industry: covering everything from AI and martech to regulation and public opinion. Source Continue reading →B2B buyers have less confidence in AI than marketers assume
More B2B buyers are turning to tools like ChatGPT and Gemini for fast answers, yet many remain skeptical of the results. New research released today at the Gartner CSO & Sales Leader Conference shows that 70% of B2B buyers favor a digital, self-service purchasing journey, and nearly half now...What does the future hold for AI and RCS in mobile messaging?
Consumers are stuck between message overload and the need for relevance, and AI has the potential to either ease or worsen this tension. The post What’s the future of AI and RCS in mobile messaging? appeared first on MarTech. Continue reading →
Brands Need to Remove the Risk from Purchasing
The recessionary mindset evident in society and the marketplace represents a major reset of aspirations and expectations, but it does not account for everything. It does, however, signal a profound change in how consumers interact with brands. Shoppers have become more alert and demanding....