Meta launches a new AI assistant for creators on Facebook
Instead of digging through charts and dashboards to figure out how their content is doing, creators can now rely on the new AI assistant to quickly answer questions such as “When is the best time to post?” and “What are people saying in my comments?” Continue reading →“United around a shared vision”: How Motorway rallied the whole business to achieve record-breaking awareness
A year after introducing its brand platform, Motorway reports “significant” gains in both awareness and trust. The initiative has also shifted internal perceptions, positioning marketing as a “cross-business discipline” within the company. Source Continue reading →Why Royal London is shifting its positioning to convert ‘record brand love’ into real action
Emphasising more strongly that it is owned by its customers, financial mutual Royal London is seeking to refresh and develop its brand, while still retaining its much-loved brand elements. Source Continue reading →
Visual Strategy Equals Sales Strategy
Visual communication has become one of the main ways buyers assess credibility, grasp value, compare alternatives, and decide whether a brand is worth their time. In a marketplace overflowing with promises, strong visual assets make value feel concrete. They lower uncertainty. They demonstrate...
The most popular iPad has dropped back to its all-time low price just in time for Prime Day
The 128GB Wi‑Fi-only version has dropped in price from $349 to $299. Continue reading →