How AI is turning lead scoring into a decision engine
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Beyond content generation, how can AI be integrated into the lead scoring workflow...Stop treating search and video as separate teams
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being...12 best online reputation management tools for 2026
Key takeawaysOnline reputation management tools help you track brand mentions, reviews, and sentiment across social media, search, and review sites in real time.The best ORM tools for 2026 include Hootsuite, Birdeye, Podium, Brand24, and Trustpilot, each suited to different business sizes and...Social media customer service: 2026 enterprise guide
Key takeawaysCustomers expect fast responses on social media, and brands that reply quickly build significantly more trust and loyalty.AI chatbots and a unified social inbox can help reduce message volume, freeing teams to handle complex issues.The most effective social media customer service...How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation, automation, and measurement into a single, cohesive workflow. As audiences expect more...Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch
Eye tracking reveals what analytics can’t: where different markets look first, what they skip, and why your “universal” layout is losing you conversions. The post Optimizing For Attention: How Eye Tracking Can Help Your International Strategy appeared first on Search Engine...Google Ask Maps Updates – How They Impact Your Business Profile via @sejournal, @MattGSouthern
Google’s Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions. The post Google Ask Maps Updates – How They Impact Your Business Profile appeared first on Search Engine Journal. Continue reading →Keyword research for AEO: A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized. The data isn’t as clear as it used to be. There are no accurate search volumes for AEO search prompts. Yet, it’s critical that search...Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily added in topics around generative AI optimization and...