AI email marketing tools: Our favorite choices for 2026
As inboxes get more crowded and performance targets climb, marketers are increasingly relying on AI-powered solutions to deliver relevant experiences at scale without adding more manual work. AI email marketing tools are quickly transforming how teams plan, execute, and analyze their email...Why your brand campaign might not be prepared for AI Max
Not long ago, broad match was touted as the future of paid search. Now, that spotlight has shifted to AI Max. In recent months, I’ve repeatedly heard advice to turn on AI Max for brand campaigns, even when those campaigns are already delivering exactly as planned. The issue is that many...What server logs uncover that SEO tools overlook
On large websites, server log files often surface technical SEO issues long before you see any drop in rankings. They reveal how search engines actually crawl your site, where crawl budget is being wasted, how fast your servers respond, and whether key pages stay reachable. Unlike Google Search...Getting Started with OpenAI Codex: Shaping the Future of Business
Want to know how to configure Codex and plug it into your existing tech stack? Interested in how Skills work with Codex? In this article, you’ll learn how to use Codex by OpenAI to automate business workflows—no programming experience needed. What Is OpenAI’s Codex? When people first hear about...Nike and Adidas are bringing their rivalry to the World Cup stage. Which brand will come out on top?
Both brands find themselves at a pivotal moment, with their flagship campaigns highlighting soccer credibility alongside the sport’s biggest stars and other pop culture icons. Continue reading →Gartner: Marketing budgets for customer acquisition surge in the race to adopt AI
AI readiness may be lagging as organizations stay fixated on short-term optimization and immediate outcomes. Continue reading →More than 80% of AI pilot projects are being financed by cutting into existing marketing budgets
Marketers are struggling to justify additional budget for AI initiatives – and as a result, they’re reinforcing the idea that marketing can achieve more with fewer resources. Source Continue reading →‘Answerable to no one’: Why The Guardian brought back its ‘Points of View’ ad four decades on
Forty years after launching its original ‘Points of View’ campaign, The Guardian’s marketing chief and chief revenue officer reflect on the impact of its revival, now part of ‘The Whole Picture’—a global brand platform created to highlight the publication’s independence...
Employee Ownership Is Not the Same as a Culture Strategy
In many employee-owned businesses, there comes a point when the narrative feels finished: “We are employee-owned.” It’s a compelling declaration. It conveys commitment. It implies accountability. It signals to customers, partners, and potential hires that the people inside the organization have...