EXCLUSIVE: WPP Media Secures SC Johnson’s North American Account
Omnicom Media will continue to oversee the CPG giant’s international media operations Continue reading →With Crossplay, The New York Times Doubles Down on Gaming
Its latest release will be the first game to exist as its own standalone app, representing an important milestone for the news publisher. Continue reading →OpenAI’s Ad Product Is a Measure of Last Resort — and It Still Won’t Rescue the Company
If we judged solely by revenue, Sam Altman might appear to be the most accomplished CEO since the dawn of the electric age. However, in the end, it’s profit that truly matters. Continue reading →How Born Social Aims to Reignite Nikon’s Relevance for Gen Z Creators
The agency is preparing to debut its first campaign for the legacy camera brand in its role as social AOR Continue reading →Why CMO Tenure Stays Stubbornly Short
Spencer Stuart finds that CMOs continue to leave their roles more quickly than other executives, though the underlying causes are nuanced and complex. Continue reading →Prada Taps AKQA to Redesign Its Global Digital Experience
Prada has selected AKQA as its global digital experience partner after a competitive pitch, as the brand aims to better integrate its physical and digital touchpoints. Continue reading →Wix to Return to Super Bowl 60 With New Commercial After 7-Year Hiatus
Return comes after the debut of an AI-driven website creation feature. Continue reading →Taco Bell Transforms the Drive-Thru Into a High-End Tasting Experience
Taco Bell debuts its value menu with a chauffeured, multi-course tasting event. Continue reading →Instacart’s Super Bowl Teasers Team Up Ben Stiller and Benson Boone as a Discordant Duo
The stars will embody a 1970s musical group in the delivery app’s second Big Game commercial Continue reading →