This Week in Tech: Australia’s social media blackout and Google brings back its smart glasses
Marketing Week’s weekly digest of technology news shaping the marketing industry: covering everything from AI and martech to regulation and public sentiment. Source Continue reading →The Marketing Week Podcast: Behind British Heart Foundation’s record-setting year
In this new episode, we explore how the British Heart Foundation is driving growth and shaping its marketing strategy, in conversation with CMO Claire Sadler. Source Continue reading →
6 lesser-known martech tools that will simplify your workday in 2026
Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to address a specific marketing challenge. Here are six under-the-radar solutions that can help...
Using CTV to Enhance Your ABM Strategy
ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, especially for B2B brands, has been modest enough to stave off the rapidly inflating engagement...
Marketing on LinkedIn: Key things you should know
We’ve updated this guide with information on LinkedIn’s new reserved ad format and the personalization and AI ad creation tools. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing...What is the current state of the enterprise B2B buyer?
For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. All of that activity put buyers on the radar of the...
How to Use Instagram's New Repost Button (+ 5 More Ways to Share)
Instagram has officially launched the feature folks have been clamoring for for years. Hello, shiny new repost button. 👋 Users have been reposting content on Instagram since the app's release, but with this new feature, they’ll no longer have to rely on screenshots and...
9+ Must-Attend Social Media, Marketing, and Creator Economy Conferences in 2026
I had the opportunity to attend two conferences in 2025 after getting 5 years into my career without attending any. Those conferences were SXSW London and Spotlight by Semrush (which I got to attend with my teammate Kirsti!), and were transformative experiences. Why are these conferences even a...