While brands have the greatest opportunity to benefit from being distinctive, many pulled back to safer, more familiar approaches over the holidays.
Continue reading →
Svedka vodka revealed last week that its cyborg character is making a comeback in the brand’s upcoming Super Bowl LX commercial. The 30-second ad will spotlight the iconic Fembot, returning after a long absence
Continue reading →
November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who publishes most and more on who earns trust across the ecosystem.
AI summaries reached Google Discover. ChatGPT released a browser. TikTok...