The SEO versus GEO conversation has dominated industry chatter over the last year. New acronyms surface almost every week, opinions shift rapidly, and even long-respected experts often reverse positions they held only a few months before. This turbulence isn’t happening on the fringes of...
Concerned that your business might vanish from search results as AI-driven search becomes the norm? Unsure how to ensure AI tools actually recommend your brand? In this article, you’ll learn how to fine-tune your online presence for AI search engines and create trust signals that encourage them...
For years, Brandon Rhoten guided Wendy’s creative and social media strategy during a period when the brand transformed the playbook for fast-food marketing.
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The department store recently tested new ways to use its Style Crew of more than 600 influencers, bringing them into live, in-person events and featuring them in direct mail campaigns.
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Now rolling out across the U.S. and Canada, Spotify’s AI-driven Prompted Playlists feature allows listeners to use everyday language to describe the kind of music they want to hear.
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Railway, a San Francisco-based cloud platform that has quietly amassed two million developers without spending a dollar on marketing, announced Thursday that it raised $100 million in a Series B funding round, as surging demand for artificial intelligence applications exposes the limitations of...
Marketers invest huge amounts of effort refining messaging, design and content, yet they rarely experience their own website the way a brand-new visitor does. That gap often explains why sites that look highly polished still underperform. When I first discovered Google’s NotebookLM, I realized...
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