Justin Jefferson, vp of strategy and insight at Keen Decision Systems, notes that retail marketers are operating in an environment marked by consolidation and rising demands for accountability. As retail media networks mature past the early gold-rush phase, advertisers are no longer satisfied...
Pacsun’s approach to engaging Gen Z centers on collaborating directly with its customers. This week on the Modern Retail Podcast, CEO Brie Olson shares her perspective on how the brand has restored its relevance with younger consumers.
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Major chains such as Walmart and Target are phasing out artificial food dyes from their shelves, particularly in items like breakfast cereals and frozen desserts. This shift has significantly benefited startups that already offer naturally colored products within these categories.
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Rising gas costs may ultimately give a boost to Amazon’s e-commerce business, as shoppers try to cut back on driving to physical stores and instead channel more of their budgets toward everyday household necessities online.
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Walmart has grown past its image as simply a budget-friendly retailer and is now offering a platform for brands that began online, are new to brick-and-mortar stores, or occupy more premium price tiers to expand nationwide across the U.S.
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Amazon has begun offering the technology that powers its AI shopping assistant to other retailers, as the e-commerce giant aims to expand its role in the rapidly growing market for AI-driven shopping solutions.
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St. John’s Bay, a private apparel label owned by JCPenney, currently holds the top spot in sales among all brands in the JCPenney lineup. Its growth reflects the broader surge in private-label products at other major retailers.
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Custom rug company Ernesta and pet-tracking startup Tractive are each working to grow their customer bases amid broader macroeconomic uncertainty. During the Lead Summit in New York City, representatives from both brands discussed how they developed their marketing strategies and how they strike...
Athleisure brands such as FP Movement, Outdoor Voices and Vuori are rolling out dedicated gear tailored to sports like skiing and surfing.
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Last week, retail giants including Home Depot, Walmart, Target, TJX and Urban Outfitters, Inc. reported their quarterly earnings. And there were a surprising number of bright spots considering the inflationary pressure both retailers and consumers have faced over the past year.
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