Over the past five years, dozens of apparel brands have launched their own online resale platforms. Now, additional companies like Pacsun and Faherty are extending secondhand offerings into their physical stores as well.
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Though still in the early phases, Target’s push to reinvigorate its business seems to be yielding results. The retailer has logged its first quarter of net sales growth following at least six consecutive quarters of year-over-year declines.
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Harry’s, widely recognized for its razors, is now rolling out limited-edition body washes in an effort to better connect with younger shoppers.
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Prince Street Pizza is ramping up its brand visibility through its online talk show, “Delivering Happiness,” which premiered last September and is hosted by actor Nick Turturro.
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Passionate NeeDoh fans are rushing to resale platforms as the toy explodes in popularity. These squishy, stretchy collectibles — similar to Pop Mart’s Labubus — are commanding high prices on eBay and StockX, with certain items reselling at markups exceeding 400%.
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This week, Amazon phased out its Rufus chatbot and introduced a new AI assistant, Alexa for Shopping, as AI-driven search takes on a larger role in its online marketplace.
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Lara Compton, svp of marketing at SheerID For years, companies have relied on the traditional linear sales funnel as an easy framework for tracking the journey to purchase. While this funnel neatly captures stages like awareness and consideration, marketers have long understood that the real...
Even though Heineken isn’t an official World Cup sponsor, the brand is still tapping into the excitement with special limited-edition packs, viewing parties and a slate of TV commercials.
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