Retail

Former Nike staffers now at Superfeet aim to put their insoles in “every shoe in the world”

As insole maker Superfeet approaches its 50th anniversary, the company is aiming to expand beyond its core running audience and become a familiar name for a wider range of athletes. Here’s how its CMO and CEO — both former Nike executives — intend to make that happen. Continue reading →

Modern Retail+ Research: AI improves marketing workflows, but lingering trust issues hinder adoption

In general, marketers who have started using AI in their day-to-day workflows are experiencing clear advantages from the technology. However, concerns around trust and the complexity of these tools remain significant obstacles, preventing AI from being more broadly adopted across the marketing...

How Molly Baz’s Ayoh controlled the costs of reformulating its mayonnaise to replace seed oils with avocado oil

This month, Ayoh overhauled its mayonnaise range by switching to avocado oil, which the company claims results in a richer texture and a healthier formula. However, that choice came with a price. Continue reading →

Brands Briefing: Anthropologie’s weddings division has evolved into a powerful driver of new customer acquisition

According to the brand, Anthropologie’s wedding segment has expanded “exponentially” over the past few years, as brides increasingly seek unique looks for every part of their wedding celebrations. Continue reading →

Why Aldi, Walmart and others are revamping their private-label packaging

Major retailers such as Target, Walmart and Aldi have all recently unveiled refreshed looks for their private-label brands. This wave of rebranding points to renewed investment in shaping how shoppers view these products. Continue reading →

‘A jolt to the system’: About $300 billion in U.S. imports shifted their country of origin last year

According to Kearney’s reshoring index, about $300 billion worth of U.S. imports shifted their country of origin last year, marking significant changes in where products were sourced compared to the previous year. Continue reading →

How TikTok Shop Is Winning the Trust of Major Brands

Platforms reporter Allison Smith appears on the Modern Retail Podcast for a roundtable conversation about the rapid expansion of TikTok Shop. Continue reading →

Retailers are racing to roll out AI-powered apps, but it’s still uncertain whether customers will actually adopt them.

Retailers and brands are quickly rolling out shopping apps inside ChatGPT and Claude. However, it’s still uncertain whether consumers will start using them just as quickly. Continue reading →

Amazon says its AI shopping assistant is catching on, with Rufus usage up 115%

Rufus, Amazon’s AI-driven shopping assistant, is seeing growing adoption among customers. Continue reading →

Marketplace Briefing: Amazon joins Google-backed shopping initiative, signaling a potential shift in its AI strategy

After initially choosing not to participate, Amazon has now joined the technical council that governs Google’s Universal Commerce Protocol — an open standard created to support AI-powered shopping experiences. Continue reading →