Adtech CEO pay in 2025 showed wide disparities, with Jeff Green at the top, earning $27.4 million, while most other leaders took home significantly less. Even so, CEO-to-employee pay ratios across the industry stayed below the median level recorded among S&P 500 companies.
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A marketer’s toolkit includes countless ways to connect with audiences, but as consumers devote more time to the internet—and to agentic platforms—live events and cultural moments need to move higher on the priority list than ever before.
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CMO Doug Sweeny on leveraging biometric precision, AI-driven guidance, and a balanced philosophy to transform what wearables can be.
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The social-first series, created to spotlight the comeback of its Creamy Coconut LTO, arrives as Keurig Dr Pepper seeks to ramp up its marketing spend.
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Following a strong lift in hot dog sales last year, the event is moving from streaming to broadcast as the Kraft Heinz brand aims to dominate Memorial Day weekend.
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Stilta revealed on Tuesday that it has raised a $10 million seed round led by Andreessen Horowitz. Additional backers include YC as well as operators from companies such as OpenAI, Legora, and Lovable.
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The qualification, supported by ISBA and the Advertising Association, is designed to boost transparency and trust in influencer marketing. Source
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