Asda boosts loyalty deal as it rolls out major pricing and product revamp
The grocer’s most significant product overhaul in years is being backed by price reductions across hundreds of lines and an “enhanced Asda Rewards programme”. Source Continue reading →
Risks to watch for when using vibe coding as a SaaS replacement
Vibe coding is making it simpler than ever for marketers to swap out SaaS tools in favor of custom solutions they create themselves. But “simple” doesn’t automatically mean “high quality,” and the downsides are already surfacing in performance, security, and long-term upkeep. The attraction is...What marketing can learn from IT about managing complex technology
Marketing and creative teams today operate technology environments that rival many enterprise IT systems in complexity. Yet while IT has long-established practices for governance, service ownership, and operational management, marketing groups often still handle martech as a series of isolated...
My 10 Favorite AI Writing Tools as a Professional Writer
If you create content in any format, you know it requires a ton of writing: building outlines and scripts, drafting social media captions, brainstorming new angles, repurposing existing pieces, and more. AI writing tools can make all of this significantly easier. They usually won’t deliver a...Why Incrementality Testing Isn’t Enough to Optimize Your Paid Media Budget – The Overlooked Metric via @sejournal, @tonyadam
Your lift study results were underwhelming. Should you drop the channel? Hold off until you understand how MER, incrementality, and attribution function together as a unified stack. The article Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric was...Crafting Distinctive, Non-Commodity Content That Breaks Through the Noise
Google’s information gain patent is very much a reality, and generic, commodity-style content won’t outperform it. Here’s a practical, search-focused content framework that continues to provide real value. The post Creating ‘Non-Commodity’ Content That Cuts Through The Noise was...How to monitor and evaluate visibility
Brand mentions themselves aren’t new, but answer engine optimization (AEO) is changing how important they are. A brand mention is any online reference to your brand, product, spokesperson, or company name — and today, those references are appearing in more places than most teams can...
AI search is obsessed with listicles: What 25,000 URLs show about citations – by Evertune
Large language models (LLMs) are exceptionally good at distilling vast amounts of data into tailored answers to natural-language prompts. Their outputs rely on huge training corpora and are frequently refined with live internet searches. The quickest way to shape what LLMs say about your brand...