Is your whole AI workflow dependent on a single platform? What happens if that platform goes offline, slows to a crawl, or suddenly becomes too costly? In this article, you’ll learn how to design AI workflows that aren’t locked into one provider. Why Portable AI Workflows Matter When marketers...
Never leave your customer puzzled. Years ago, during a meeting at an advertising agency with our IHG client, one of the agencies openly acknowledged that their commercials for Holiday Inn and Holiday Inn Express were causing confusion. The advertised benefits for both brands came across as...
The retailer, which described its founder's views as "outdated," had proposed adding two of his nominees to the board as part of a settlement that he ultimately turned down.
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The Canada-based DTC furniture brand is launching two physical retail stores in Washington and California to more effectively serve its largest group of customers.
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Harry’s, widely recognized for its razors, is now rolling out limited-edition body washes in an effort to better connect with younger shoppers.
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The pattern nobody wants to admit: platforms are eating your margin
Scan those headlines and you see the same story on repeat:
Google Ads costs keep rising, and the algorithm keeps changing.
Amazon slashes affiliate commissions by up to 50% without warning.
TikTok’s ownership drama...
The pattern nobody’s naming: AI is eating the “how,” not the “who” or “why”
Scan those headlines and you see the same story on repeat:
AI agents for SEO, AI writing tools, AI chatbot traffic, Claude-powered campaign agents.
Signal loss, rising Google Ads costs, retail media “new...