Blog - Page 117 of 875 - Marketing Pro

From The Web byMay 13, 2026From The Web

Harley-Davidson’s Brand Problem Runs Deeper Than Its Motorcycles

Wall Street’s financial wizards seem pleased with the leadership shake-up at Harley-Davidson, welcoming Artie Starrs as the new CEO. Much like when Jochen Zeitz was appointed before him, analysts and major Harley-Davidson investors are enthusiastic about Starrs taking the helm at HOG. Back in...

Share

From The Web byMay 13, 2026From The Web

Addressing Business Challenges Through the Perspective of Brand

Most companies lose momentum because their strongest ideas never fully move through the organization. The strategy is clear in the boardroom, but not on the front lines. The portfolio feels logical to leadership, but not to the channel. The value proposition is compelling in the presentation,...

Share

From The Web byMay 13, 2026From The Web

Akaru

Calendar-driven alarms for unpredictable mornings Discussion | Link Read more →

Share

From The Web byMay 13, 2026From The Web

PitchDrop.ai

Transform your pitch into a live, branded URL that helps you close more deals Discussion | Link Read more →

Share

From The Web byMay 13, 2026From The Web

Saks Off Fifth may have closed, but its shoppers haven’t disappeared. Here’s where they’re heading now.

TJX and Nordstrom Rack were already capturing more market share, and they’re poised to gain the most now that Saks Global is exiting the off-price retail segment. Continue reading →

Share

From The Web byMay 13, 2026From The Web

How Home Depot is shaping its content strategy on the path to the World Cup

The retailer is partnering with the soccer-centric media network Men in Blazers to launch a mobile studio that will explore and showcase the sport’s culture throughout the U.S. Continue reading →

Share

From The Web byMay 13, 2026Retail

What Gen Z expects from brands beyond the traditional sales funnel

Lara Compton, svp of marketing at SheerID For years, companies have relied on the traditional linear sales funnel as an easy framework for tracking the journey to purchase. While this funnel neatly captures stages like awareness and consideration, marketers have long understood that the real...

Share

From The Web byMay 13, 2026Retail

Heineken unveils its summer soccer marketing strategy as World Cup excitement builds

Even though Heineken isn’t an official World Cup sponsor, the brand is still tapping into the excitement with special limited-edition packs, viewing parties and a slate of TV commercials. Continue reading →

Share

MarketingPro byMay 13, 2026Measurement & Analytics

How to Stop AI Hallucinations: 3 Overlooked Risks When AI Processes Your Data

TL;DR AI hallucinations in analytics are risky because a made-up metric is indistinguishable from a real one — there’s no visual signal that anything is off. Three hidden risks drive nearly every incident: invented metrics, flawed source data that the AI quietly adopts, and incorrect metric...

Share

byMay 13, 2026Editorial

The Delegation Boundary: How AI Middlemen Are Quietly Rewriting Your Media Plan

The real platform shift: from search boxes to AI middlemen Most teams are still treating AI as a productivity hack: faster content, cheaper copy, more variants. The more important shift is quieter: AI agents are becoming the deciders between your brand and your buyer. Search engines, retail...

Share