No AI allowed? No worries. Aerie’s latest nano-creator initiative strictly prohibits artificial intelligence — and that rule is attracting crowds of eager applicants.
Continue reading →
The pattern hiding in all these headlines
Read those headlines as a single story and a clear pattern emerges:
Algorithms keep changing (Google updates, AI overviews, TikTok ownership drama).
Formats keep fragmenting (short-form video specs, shoppable video, dynamic CTV, LinkedIn...
The real shift isn’t AI tools. It’s the AI-first customer.
Scan those headlines and you see the same pattern: new AI ad tools, new AI search behavior, new AI audits, new AI “intelligence platforms.” Meanwhile, CMOs say they don’t have the budget to hit their targets, and media buyers are...
The real shift isn’t AI in marketing. It’s AI in customers’ heads.
Most of the headlines you’re seeing right now are about AI features:
Google’s latest AI search changes and “generative engine optimization”
Schema markup tests that don’t move AI citations
ChatGPT-powered ad...