Blog

Croud Hires Former Assembly North America CEO to Drive US Expansion

Valerie Davis will spearhead the agency’s expansion efforts and oversee its integration with Born Social in the region Continue reading →

Ex-Trade Desk CMO Ian Colley Appointed to Head Marketing at DeepIntent

Adtech veteran joins healthcare-centric DSP as linear transitions to programmatic Continue reading →

Liquid I.V. and FLO Aim to Turn Nostalgia and Hydration into the Ultimate Summer Vibe

Liquid I.V. kicked off its summer campaign and introduced a nostalgic, retro-inspired flavor created in collaboration with British R&B group FLO. Continue reading →

The perilous divide between AI-generated answers and real comprehension

I’ve started noticing something recently, and now I can’t stop seeing it. At first, it showed up as a handful of small, isolated moments. Strange, but easy enough to ignore. Then it kept repeating. For example, a client’s technical team was asked to send over notes so I could turn their...

AI and human creativity: The meeting point of creative and technical teams

In today’s marketing environment, simply “experimenting” with AI is no longer enough to create meaningful impact. At the May 2026 MarTech Conference, Molly St. Louis (EM Marketing) led a discussion with industry leaders Greg Boone (Walk West), Peter Isaacson (Invoca), and Kate...

How to define your social media goals for 2026 [10 examples]

Key takeawaysSocial media goals must be directly connected to core business outcomes such as revenue growth, brand visibility, or customer loyalty.The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is the most dependable method for creating goals you can reliably...

Leading Sprout Social alternatives and competitors for 2026

Key takeawaysHootsuite is the leading Sprout Social alternative for enterprise teams that want publishing, analytics, social listening, and compliance capabilities in a single platform.Many teams start evaluating Sprout Social competitors because of fast-scaling per-seat pricing, restricted...

3 Practical Strategies For Affiliate Managers & SEOs To Stay Relevant – Ask An SEO via @sejournal, @rollerblader

An in-depth, hands-on exploration of how SEOs and affiliate marketers can evolve their payment structures, refine brand positioning, and build smarter partnerships in an era of AI-driven discovery. The post 3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO was...

Scaling AI Content Is Now The Top Enterprise Priority: How Can You Grow It Without Getting Penalized? via @sejournal, @theshelleywalsh

Enterprise content leaders are rapidly increasing their AI-generated output—and many are finding it difficult to maintain quality at scale. The most advanced organizations already understand the reasons behind this challenge. The post Scaling AI Content Is The #1 Enterprise Priority: How Do You...