OpenAI introduces product feed advertisements into ChatGPT
OpenAI is stepping more decisively into e-commerce advertising by enabling retailers to build ads directly from their product catalogues within ChatGPT. What’s new. Retailers can now plug product feeds into ChatGPT so the system can automatically generate ads using product titles, images and...
The delegation boundary: How AI determines which brands come out on top
The AI engine pipeline moves through 10 distinct gates, from discovered to won. Discovered is when the bot first finds your page. Together with selected, crawled, rendered, and indexed, these five infrastructure gates determine whether your content is even legible to the machine. ...Elevating Your Team: Advanced AI Skills Training
Are your employees turning to AI every day yet only tapping a fraction of its potential? Have you poured resources into AI training, only to see your team quietly slip back into familiar routines within a few weeks? In this article, you’ll explore a clear, step-by-step framework you can use to...Where Nike’s marketing revival is faltering — and where it still has room to win
A recent misstep tied to the Boston Marathon highlights how the brand is now struggling to deliver the kind of aspirational messaging it once handled with exceptional skill. Continue reading →Kraft Heinz launches its largest-ever portfolio campaign in honor of America250
The CPG giant is bringing together several of its leading brands to tap into cookout season, increasing its marketing investment to fuel its ongoing turnaround. Continue reading →Marketers ought to treat social and TV as partners, not rivals.
As social media and television increasingly overlap, marketers must strengthen their ties with creators in order to develop enduring entertainment formats. Source Continue reading →How Cancer Research leverages in-depth storytelling to boost consideration
CRUK’s branded documentary series on Channel 4 boosted regular giving donations and strengthened brand perception, demonstrating how powerful long-form storytelling can be in today’s media environment dominated by short-form content. Source Continue reading →
Brand Strategy Has to Tackle the Obstacles Holding Back Growth
Brand strategy is moving into a tougher, more demanding phase. For CEOs, CMOs, and CFOs, the issue is no longer whether brand is important. The real question is whether brand can help address the organizational challenges that drive growth, profitability, customer trust, internal alignment, and...
The Switch 2 price increase: What you need to know
Was Nintendo truly out of alternatives, or was it feeling the squeeze from investors? Continue reading →