Blog

Google broadens AI search result links without adding fresh click data via @sejournal, @MattGSouthern

Google has introduced additional link placements within AI Search, yet still hasn’t provided new reporting options for publishers. Research continues to indicate that click-through rates drop when AI-generated answers are shown. The post Google Expands AI Search Links Without New Click Data...

Veronika Höller discusses a flawlessly configured campaign that still delivers weak results

Watch this video on YouTube. In this episode of PPC Live The Podcast, I sit down with Veronika Höller to break down a real-life PPC mistake — how campaigns that appeared flawless at first glance were actually hiding serious performance problems underneath. From “perfect” campaigns to zero...

Codex on Chrome

Have Codex handle navigation and automate actions in your browser Discussion | Link Read more →

nocal 4

A workspace-style calendar for modern teams Discussion | Link Read more →

The trade-off economy: Why anxious consumers keep opening their wallets

Katie Thomas of the Kearney Consumer Institute discusses the ways financial strain is influencing how consumers shop. Continue reading →

Stop Chasing Google Updates. Start Optimizing for AI Overviews and Agents.

The real shift isn’t “SEO vs AI.” It’s “pages vs answers.” Look at those headlines and you see the same story told 20 different ways: “On-Page AEO… for Better AI Visibility” “The Agent Runtime Wars Have Begun. Is Your Website Ready?” “New AI Search Links, Core Update Winners And...

Stop Chasing Algorithms, Start Designing for Agents: The Real Shift in Search and Media Buying

The quiet platform shift nobody is naming correctly Under all the headlines about Google’s latest core update, TikTok’s fate, “generative engine optimization,” and AI skills for marketers, there’s one pattern that actually matters to operators: We’re not just optimizing for...

Your Traffic Is About To Be Intercepted: How To Market In The Age Of AI Middlemen

The real shift: humans aren’t your primary audience anymore Across those headlines, one pattern jumps out: everything important in marketing right now is about intermediaries. Not just Google’s algorithm updates, TikTok sales, or Instagram tools. The bigger shift is...