Google Showcases Meridian GeoX and Data Manager Measurement Enhancements via @sejournal, @MattGSouthern
Ahead of Google Marketing Live, Google is offering an early look at Meridian GeoX, Meridian Studio, enhancements to Data Manager, and a new visual setup flow for Google tag. The post titled Google Previews Meridian GeoX, Data Manager Measurement Updates was originally published on Search Engine...AI Transformed My Job — And Yours As Well via @sejournal, @Kevin_Indig
Advisor or creator? How agentic vibe coding is transforming the very definition of marketing and product roles. The article AI Changed My Work. And Yours, Too was originally published on Search Engine Journal. Continue reading →Product SEO: 8 Tactics That Generate Demand for B2B & SaaS
Product SEO is one of the most powerful yet frequently neglected levers in B2B and SaaS marketing. While many teams invest heavily in top-of-funnel content, the pages that actually influence pipeline and purchase decisions — like feature, comparison, and pricing pages — are often left...Web Bot Auth, Google’s new experimental approach for verifying legitimate bots
Google is experimenting with a new bot authentication method called Web Bot Auth. In a newly published help document, Google describes Web Bot Auth as a “new cryptographic protocol that helps websites to validate that bots are authentic.” Its purpose is to streamline and automate how...The 10-stage AI search pipeline: Pinpoint where your content falls short
The AI engine pipeline runs your content through 10 gates before it can become a recommendation: Discovered. Selected. Crawled. Rendered. Indexed. Annotated. Recruited. Grounded. Displayed. Won. The confidence scores at each gate are...Claude Code for All: Getting Started
Interested in creating your own AI-powered tools and automations but don’t have any coding or developer background? Wondering what Claude Code can do for you? In this article, you’ll learn how to install Claude Code from the ground up and build your first automation today. Why choose Claude...Toyota consolidates four separate initiatives in its EV drive
From musical puppets to uplifting small business spotlights, the brand is trying to hit a wide range of angles as EV sales continue to climb. Continue reading →Lay’s World Cup marketing strategy centers on creating “scaled intimacy” with its fans
In addition to celebrity-filled ads centered on an actual watch party, the brand is running a WhatsApp group of 4 million followers to foster deeper connections. Continue reading →
How Corning Remains Relevant by Tackling What Comes Next
My mother held strong views on just about everything. As a woman practicing law in the 1950s, she voiced those views with confidence. Even though she was not much of a cook, she insisted that a proper kitchen required Pyrex baking dishes and a full set of CorningWare casseroles. Tucked away in...