Sitecore has purchased the upstart company—which supports brands in fine-tuning their digital content for AI engines and agent crawlers—in a deal reportedly valued at $225 million.
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The pattern everyone’s feeling but not naming
Look at the headlines you’re skimming every week and a single pattern jumps out:
Referral traffic is declining for smaller publishers.
Google is testing AI search reports in Search Console.
“Answer engines” and the “agentic web” are the...
Primark’s debut TV campaign achieved record-breaking ad awareness, drove double-digit growth in denim sales, and contributed to improving perceptions of its quality. Source
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Marketing Week’s weekly digest of technology stories shaping the marketing industry: covering everything from AI and martech to regulation and public opinion. Source
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At its Connections conference in Chicago, Salesforce introduced a new suite of agentic marketing tools designed to automate a larger portion of the marketing lifecycle. These tools aim to handle everything from prospect discovery and content creation to campaign launch and ongoing optimization....
Search has pulled off something remarkable. Just when it should be growing more critical and valuable for clients, much of the industry has talked itself into the sidelines. At the heart of the debate is ownership. Who gets to shape what search becomes next? Who controls the budget? Who...
The pattern nobody wants to say out loud
Look at those headlines as a single data set, not random news:
Referral traffic is shrinking for smaller publishers.
Google is testing AI search reports in Search Console.
“Answer engine optimization” is now a thing.
AI agents and automation...