Retail

Marketplace Briefing: Number of Amazon sellers declines as more revenue shifts to top sellers

Marketplace Pulse reports that the number of active sellers on Amazon.com declined from 584,000 in January 2025 to 500,000 by March 2026. Continue reading →

Retailers launch fuel rewards as consumers seek relief from $4 gasoline during the U.S.-Iran war

With gas prices on the rise, companies are introducing short-term fuel rewards to draw in budget-conscious shoppers, increase in-store visits and offer a bit of relief at the pump. Continue reading →

How Thorne Achieved a 63% Surge in DTC Sales Following a Brand Awareness Campaign

During a discussion at the Modern Retail Marketing Summit, Thorne’s chief growth officer, Mary Beech, shared how the brand has adopted a full-funnel marketing strategy, incorporating refreshed storytelling, additional channels and AI-powered tools. Continue reading →

How ThredUp is leveraging AI to enhance its marketing operations and push further up the funnel

During the Modern Retail Marketing Summit in Huntington Beach, California, ThredUp’s SVP and head of marketing, Kristen Brophy, discussed how the company approaches customer acquisition and, in particular, how ThredUp is leveraging AI to enhance its forecasting capabilities. Continue reading →

Brands Briefing: Brands such as Hint Water are refreshing their packaging to attract new audiences and capture additional market share

Brands such as Hint Water, Every Man Jack and Raw Sugar Living are refreshing their packaging in an effort to attract and keep new customers. Continue reading →

Sam’s Club brings in “experts” to create video reviews for its product pages

Sam’s Club has started incorporating “expert review” videos into product pages for brands looking to enhance trust and drive more shopper engagement. Continue reading →

Lowe’s looks to simplify mulch purchases using AI

Lowe’s is tapping AI to streamline the mulch-buying experience — a key driver of spring revenue for the home improvement chain. With a new AI-driven tool called “Mulch Me Now,” the Lowe’s Mylow AI assistant will guide shoppers in determining the exact amount of mulch they...

The escalating controversy surrounding electronic price labels

This week’s Modern Retail Podcast episode explores the ongoing discussion surrounding electronic shelf labels. Continue reading →

Goop Kitchen grows its delivery operation with a New York City debut

Five years after its 2021 debut in Los Angeles, Goop Kitchen is set to arrive in New York City, opening three locations over the course of this year. With the expansion, the company aims to introduce its food-as-medicine philosophy to a broader audience. Continue reading →

Dad-hat brand ’47 launches a new global marketing campaign, “Worn Worldwide”

In its newest campaign, Boston-based baseball cap company ’47 filmed five distinct vignettes that highlight how a range of people — from artists to fishermen — are sporting its hats around the world. Continue reading →