How McDonald’s is dishing out culture as a key ingredient in its new strategic plan
Promotions tied to a Nike sneaker drop and the blockbuster film “Backrooms” highlight how the fast-food giant leverages social media to drive its marketing efforts. Continue reading →Indeed tackles job market disconnect with people-first advertising
The “Jobs Need People” campaign showcases authentic peer-to-peer interactions that highlight how human connection makes work meaningful, even as issues like employer ghosting become more common. Continue reading →Instagram is notifying users who were singled out by hackers in recent AI chatbot–based attacks
Hackers seemed able to seize control of victims’ accounts even after Meta claimed it had resolved an issue with its AI-driven support chatbot, which had been allowing attackers to gain access to those accounts. Continue reading →
Why Even Excellent Products Fall Short Without Market Engineering
Every year, research organizations like CB Insights examine why startups and new offerings from established companies fall short. On average, roughly 80 percent of VC-backed startups fail (and these represent some of the strongest contenders in the startup ecosystem), while an estimated 40 to 60...